Two Sides North America recently announced that it has convinced more than 30 North American companies to remove claims of “going paperless to save trees” from their billing and communications.

Two Sides believes that these “anti-paper” claims are unnecessarily harmful to the paper, printing, and mail industries, and is challenging these companies for several reasons, including:

The environmental claims associated with “going paperless” have not been properly investigated or proven as fact. These claims perpetuate the belief that a paperless environment is greener without adequately exploring the negative effects of increased energy use, the impact of the chosen energy source, or the proper disposal of e-waste.

Consumer surveys have also unearthed a common frustration felt amongst 50% of American respondents, who don’t believe or feel mislead by claims that going paperless saves trees. In fact, over 80% of respondents felt that these companies chose to go paperless to save money rather than reduce their carbon footprint.

Until the environmental benefits of going paperless are adequately studied and proven in comparison to the carbon footprint of electronic media and communications, there is room for both in the world of business.

For more information, please read this article by Alison Moodie.

The Paper Mill Store is committed to ensuring sustainability in the pulp and paper industry. Check out our full range of recycled, FSC-certified, and SFI-certified papers.

Update – December 12, 2014

Phil Riebel, President of Two Sides North America, explains why going paperless is not the way to save American forests.

“I wrote the Hermione/Ron relationship as a form of wish fulfillment. That’s how it was conceived, really,” Rowling says in the interview. “For reasons that have very little to do with literature and far more to do with me clinging to the plot as I first imagined it, Hermione ended up with Ron.”

“I know, I’m sorry,” she adds. “I can hear the rage and fury it might cause some fans, but if I’m absolutely honest, distance has given me perspective on that. It was a choice I made for very personal reasons, not for reasons of credibility. Am I breaking people’s hearts by saying this? I hope not.”

And what did the fictional Mrs. Weasley have to say about all this? She agrees!

“I think there are fans out there who know that too and who wonder whether Ron would have really been able to make her happy,” Watson says in the interview.

“Harry and Hermione were a better match than Ron and Hermione,” Rowling confirms.

http://www.cnn.com/2014/02/02/showbiz/rowling-hermione-ron-revelation/index.html